Why Interviewers Ask "Why This Company?"
This question tests whether you have done your homework. Interviewers want to know:
- Genuine interest: Have you researched the company, or are you applying everywhere?
- Cultural fit: Do your values align with the company's mission?
- Retention: Are you likely to stay because you genuinely want to be here?
How to Research the Company (15-Minute Strategy)
Spend just 15 minutes before your interview:
- Company website (5 min): Read the "About" page and recent news/blog
- LinkedIn (5 min): Check the company page for recent posts and employee testimonials
- Glassdoor (3 min): Read 3-4 recent employee reviews for cultural insights
- News (2 min): Google "[Company name] recent news" for latest developments
From this research, identify 2-3 specific things that genuinely interest you. These will form the backbone of your answer.
The Three-Part Formula
- What attracts you about the company (specific, researched fact)
- How this connects to your career goals (alignment)
- What you can contribute (value you bring)
Sample Answers by Company Type
For IT Service Companies (TCS, Infosys, Wipro)
"I want to join [Company] because of your global delivery model — you work with Fortune 500 clients across every industry. As someone who wants to develop broad domain expertise, this exposure is invaluable. I have also read about your [specific program — e.g., Infosys's Springboard platform or TCS's BFSI practice], and I am excited about the learning opportunities. I believe my skills in [specific technology] can contribute to your ongoing digital transformation projects."
For Startups
"What excites me about [Startup] is that you are solving [specific problem] in a way nobody else is. I have been following your product since [specific event], and I admire how you have grown from [specific milestone]. I want to join because early-stage environments push me to grow faster — I get to wear multiple hats and see the direct impact of my work. I believe my experience in [specific skill] can help you scale [specific area]."
For Product Companies (Google, Amazon, Microsoft)
"I am drawn to [Company] because of your engineering culture. The way you approach [specific technology or product] has influenced how I think about software development. I have used [specific product] extensively, and I am passionate about contributing to tools that millions of people rely on. The scale of problems you solve here is unlike anything else, and that challenge is exactly what excites me."
Tech companies like Softechinfra demonstrate how specific knowledge of a company's products and services can make your interview answer stand out — showing you understand not just what the company does, but how they do it differently.
Mistakes to Avoid
- "It is a reputed company" — Too generic. Every company thinks it is reputed.
- "For the salary and benefits" — Even if true, never say this.
- "I need a job and you have an opening" — Desperation is not attractive.
- "My friend works here and likes it" — Referrals are fine, but this should not be your primary reason.
- Memorized Wikipedia facts — "Founded in 1968 by N.R. Narayana Murthy" sounds robotic. Use recent, relevant information.
Practice with AI
Customizing your "Why this company?" answer for each interview requires practice. TalkDrill's AI interview coach can roleplay as an HR representative from different types of companies, challenging you with follow-up questions like "What do you know about our recent projects?"